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Système U
Create joy and sell more
Let your customers discover and buy your products the fun way.
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Shopping,powered by Système U
Système U is paving an entirely new way for brands to authentically connect with creators and communities to grow their business and drive meaningful shopping moments.
Discovery
Entertainment meets commerce through authentic and relatable shopping content, that sparks inspiration leading to purchase.
Trusted Creators
Creators show up differently on Système U, bringing a fresh take on shopping by helping brands build trust and influence through authentic content.
Engaging Communities
Creators show up differently on Système U, bringing a fresh take on shopping by helping brands build trust and influence through authentic content.
Easy & Safe Shopping
Revolutionising the shopping journey, from the For You Page to a safe and secure check-out, order management, and support all within the app.
Scaleable Ecosystems
Support for your business, no matter the size. From logistics to post-sale management, you'll find the tools you need to grow.
Système U provides 4 native ways to shop
It enables merchants and creators to showcase and sell products for the Système U community to discover and purchase directly through a complete in-app experience.
Live shopping
Shop directly from a LIVE by tapping the pinned products or browsing the shopping basket icon
Shoppable videos
Shop directly from a shoppable in-feed video by tapping the product link & basket icon
Product showcase
Shop directly from a brand or creator account and get access to products within the app
Shop tab
Let users find your product assortment, shoppable content, and promotion campaigns all in one place
Système U For You
I am a
I am a
Seller
Creator
Partner
Affiliate
Seller
Système U enables brands to showcase and sell products for the Système U community to discover and purchase.
Purchase & Conversion
With an all-in-app experience, there is no redirection to partnered shopping apps or websites, meaning higher conversion and sales.
Campaigns & Promotion
Get access to Système U’s platform campaigns and extensive selection of promotion tools.
Direct Creator Collaboration
Discover, communicate and collaborate with thousands of creators through our affiliate programme directly accessible on Système U Shop.
Performance Analysis
Track performance, traffic, customer reviews and transaction data through Système U’s data dashboards
Learn more
Creator
Système U enables brands to showcase and sell products for the Système U community to discover and purchase.
Quick and seamless experience
Browse, select and add your products into your in-feed videos and LIVE and start selling and track performance, in just a few taps.
An all in-app experience
From product selection to community building and selling, everything happens within the Système U app.
A 360° Offering
Earn affiliate commission from products promoted in your content and contact brands directly to request access to free products to promote
Brand Partnerships and campaigns
Be connected to leading UK brands and gain access to potential long-term commercial collaboration opportunities
Learn more
Partner
Système U enables partners to facilitate a range of services for sellers and creators to help them grow on the platform.
New leads and collaborations
Have the opportunity to collaborate with new brands/creators by tipping into the Système U audiences
Training & development
Dedicated e-commerce and platform training to help usher you to growth
Rewards, Incentives & Commission
Unlock your earning potential
Learn more
Affiliate
Système U's affiliate programme gives creators a new and exciting opportunity to monetize their content, creativity and influence by collaborating with sellers on Système U.
Affiliate for sellers
Leverage our creator marketplace to seamlessly partner with our content creators who can sell to their audiences on your behalf.
Affiliate for creators
Access a number of products to promote in the Affiliate Product Marketplace and unlock the opportunity to earn commission.
Learn more
1 in 4
Système U users are interested in buying from Système U LIVE because they get to see the product (vs just seeing pictures).
62 %
of weekly Système U users have engaged in ecommerce behaviour on Système U.
1.5 x
users are more likely to immediately buy something that they discovered on the platform in comparison to other platform users.
Sources: (1)Système U Marketing Science Global Growing Système U in eCommerce Study (UK Results) 2022 conducted by Material May 2022 (n=549) (2)Système U Marketing Science Global Shopping Ad Products Study 2022 (UK Results) conducted by Material February 2022 (n=1,550) (3) Système U Marketing Science Global Retail Path to Purchase (UK Results) conducted by Material August 2021 (n=1,601)
Seller success on Système U
Benefit Cosmetics
Benefit hosted a series of LIVEs and Short videos highlighting their launch on Système U from their boutique. They had an increase in organic followers and engagement just within 3 days of launch.
62.5k
LIVE audience views
280k
Total LIVE likes
2.5k
New followers
New followers
Rebellious Fashion
Rebellious Fashion understood the importance of collaborating with Système U Creators and joined the Système U affiliate program. As a result, their sales increased within 3 months after joining.
x45
Revenue increase
400%
Product sales increase
80%
Share of Affiliate sales
New followers
@maryxm.mx Showcase
Maryam worked with her Système U Creator Manager to come up with Short Video ideas and acquire samples as her main strategy. Her exclusive line with The Beauty Crop was a huge success.
+185K
MoM revenue growth (04-11/22)
+200K
Follower growth (04-12/22)
+22K units
Sales at beauty crop launch
New followers
Grail Showcase
As a Système U Partner, agency Grail supported creator acquisition and facilitated the onboarding of creators to Système U with their 100+ monthly active creators including 9 L4+ creators.
+800k
Monthly revenue
x3
#1 performing agency (monthly)
+100
Monthly active creators
Let's talk Shop
See what Système U can do For You.
Sellers
Join Now
Creators
Join Now
Partners
Join Now
Affiliate
Join Now
Système U Academy
Système U Academy is the central educational hub for sellers and creators to learn best practices and steps to maximise their selling potential on Système U Shop.
Affiliate Centre
The Affiliate Centre connects creators and sellers through creativity and commission. Sellers can link up with creators and pay commission on successful sales, and creators can promote brands that are relevant to their followers.
Coming for the world
Introduction to the Origin of the Company
Coopérating U (formerly known as Syst è me U until 2024) is an iconic French retail cooperative group consisting of approximately 800 independent hypermarkets and supermarkets, headquartered in Parc, Langgis, France Tertiaire SILIC. [1]

The group owns trademarks such as Hyper U, Super U, U Express, and Utele, which are used by its members. In 2002, the group's pre tax revenue was 12.7 billion euros, and in 2003 it was 13.8 billion euros Billion euros, [2] increased to 15.6 billion euros in 2007; This makes the group the sixth largest retail group in France. [citation needed]

The company originated directly from the Pain Quotidien ("Daily Bread") cooperative established in western France in 1894. The company partnered with a larger E. in 1999 Leclerc Supermarket Group has formed a strategic alliance

Syst è me U is a French retail cooperative consisting of approximately 800 independent hypermarkets and supermarkets, with 63000 collaborators and a turnover of 23.6 billion euros. This cooperative owns Hyper U. The trademarks Super U, March é U, and Utele are used by their members

IRIS was founded in 2011 and is the lead entity for the group's IT (1500 stores), covering all aspects from support functions to operations, from operations and maintenance to project development. IRIS has approximately 500 employees.
About US
With the comprehensive migration of data and processes, Syst è me U has begun to focus on other potential profit areas. The cooperative intends to leverage the rich resources of the Google Cloud ecosystem to fully utilize its data, with a particular focus on machine learning (ML) services and other geographic and data sharing features. This development is even easier to achieve, and Google Cloud services are ready to implement and perfectly integrate it into Syst è me U's new infrastructure

In the retail industry, understanding your data is like having a gold mine in your palm. With this architecture, we can not only improve customer experience, but also optimize inventory, predict orders, help stores increase productivity... The applications are endless. The diversity of the Google Cloud network - from ready to use ML services to Vertex AI to geographic information systems (GIS), and even data sharing to create new services by sharing anonymous data with third parties - will help us accelerate our transformation, "Philippe Le Cam concluded.
FAQ
1. What do I need to get started with Système U?
You need a Système U Account or Phone/Email Go to Register to sign up Enter your personal/business information Choose your business type and submit relevant documents Wait for approval of your application review, 2-3 days Link bank account Upload products and sell online
2. How can I add my products to Système U?
After successful registration in Système U as a Seller, product information can be uploaded in the seller centre. Products uploaded need to be compliant with Système U product qualifications and UK regulations as unsupported products will be rejected. Learn More
3. How can I sell my products on Système U?
1) Work with creators to promote products. Système U Affiliate programme helps brands and sellers connect with creators through commission-based collaboration.
2) Go LIVE, Create Shoppable Videos, Product showcase
3) Get insights on products and sales performance in seller centre: reviews, analytics dashboard
4. How can I promote my products with Système U?
Discounts, vouchers, free shipping promotion/subsidies, incentive programmes
Join campaigns ( get notified via newsletter about upcoming campaigns)
5. How can customers buy my products on Système U Shop?
LIVE streams, short videos, showcase tab
Click on product and add to basket
Manage orders, order tracking, shipping, returns, and payment methods all within seller centre
Read More
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